Jad Abumrad and Shima Oliaee from WNYC explore the reasons why. With so much room to grow, we should be wary of declaring winners and losers: Spotify overtaking Apple would be a spur for the competition to heat up, rather than a sign that it’s over. Dolly Parton’s America No matter your race, religion, political affiliation, gay, straight, urban or rural, everyone loves Dolly. And collectively (if not individually) the smaller podcast apps (Acast, Overcast, Luminary etc) are still a decent share of the market too. Google Podcasts is surprisingly popular if Midia’s numbers are accurate. Radio broadcasters (from the BBC in the UK to SiriusXM and iHeartRadio in the US) aren’t just leaving this market to the music streamers. Amazon Music has recently entered the market. “This means that podcasts are at the ‘critical mass’ phase of adoption, where usage starts to move from early adopters towards the mainstream.”Īpple is stepping up its podcasts game in response to Spotify.
“Just 14% of consumers listen to podcasts regularly,” was its finding. A bigger study is needed to truly establish Spotify as the top podcast platform globally.Īnother warning, which Midia does make very clear itself, is that we’re still in the early days of mainstream podcast adoption. The survey that led to this claim was conducted with 6,000 people in the US, Canada, Australia, the UK, Germany and France, and 780 people in that survey were podcast listeners. This does not necessarily mean that it yet leads in terms of volume of listens, but it is the platform that the largest share of regular podcast listeners visit.”Ĭaveats? A few.
“In Q2 2020 42% of podcast listeners used Spotify, 10 points ahead of Apple in second place. “Spotify is now firmly established as the most widely used podcast platform,” claimed the company.
Now Midia Research has put out a report suggesting that it’s gone further than that. Whatever your genre of choice, we've got your new favorite on this list.Reputable figures breaking down the global podcasts market are hard to come by, but there’s been a general consensus that Apple Podcasts (formerly iTunes) has been the biggest platform by far that the rest of the market is very fragmented and that Spotify’s aggressive move into podcasts meant it was growing fast to finally become a competitor to Apple with real scale. Our favorite podcasts include comedy podcasts that might lead to a spit take, storytelling podcasts that provide an escape into a different world, true-crime podcasts that give listeners a chance to play Sherlock along with the hosts and advice podcasts that can help solve problems you didn't know you had. Just like a great audiobook, beloved album or well-curated radio station, podcasts are a fantastic way to keep your mind occupied while commuting, exercising, doing chores or whenever your brain needs a distraction. Some deliver bite-sized learning in just five or 10 minutes, while others last hours, perfect for those long road trips or marathon house cleaning. Subject matter can cover everything from news to cooking, celebrity gossip to history, self-help to cultural analysis and everything in between. While the uninitiated may think of podcasts as the domain of opinionated people monologuing into a mic, this accessible audio medium actually encompasses a huge array of topics and styles.
#Top 10 spotify podcasts 2020 how to
Whether you're just discovering how to listen to podcasts or in the market for new recommendations to refresh your queue, this list of the best podcasts has something for every listener.
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